Assets Quote by Chuck Wendig
“Storytelling is an act of cruelty. We are cruel to our characters because to be kind is to invite boredom, and boredom in storytelling is synonymous with big doomy death-shaped death. So: be cruel to your protagonist. Rob him of something. Something important. Something he needs. A weapon. An asset. A piece of knowledge. A loved one. A DELICIOUS PIE. Take it away! Force him to operate without it. Conflict reinvigorates stale stories. New conflict, or old conflict that has evolved and grown teeth.”
About This Quote
Source Interview: Podcast "Writing Excuses", 2018
Storytelling thrives on tension; removing something vital from a protagonist creates conflict that drives narrative momentum.
In simple terms: Take away something important to create tension.
Key Takeaway
Make characters suffer to keep readers engaged.
Themes
conflict
character development
story structure
risk
engagement
Mood
intense
provocative
inspiring
Type
advice
instructional
When to use this quote
- novel writing
- screenwriting
- game narrative
- character arcs
- creative workshops
Key Concepts
narrative tension
heroic sacrifice
psychological stakes
Questions to Reflect On
- What essential element can you remove to heighten stakes?
- How does loss reshape a hero’s journey?
A Different Perspective
If conflict is too harsh, it may alienate audience.
![“[When I die], I will decidedly not be regretting missed opportunities for a good time. My regrets will be more along the lines of a sad list of people hurt, people let down, assets wasted and advantages squandered.” quote by Anthony Bourdain](https://sms4smile.com/quotes/img-quotes/ba3/anthony-bourdain-649_advantage_when-i-die-i-will-decidedly-not-be-regre_24502.jpg)
