Believe Quote by Christopher Wylie
“What's different with Cambridge Analytica and more broadly with social media is that you are the target. People want to harvest your information in as granular a way as possible in order to, like, create a picture, a complete picture of who you are, ultimately to either sell you things or make you believe things.”
About This Quote
Source Interview: The New York Times, “The Cambridge Analytica Scandal”, 2018
Social media platforms collect detailed personal data to profile individuals for targeted persuasion or commercial exploitation.
In simple terms: Data is harvested to influence you.
Key Takeaway
Guard your privacy and question data requests.
Themes
privacy
surveillance
influence
technology
ethics
Mood
cautious
critical
concerned
Type
advisory
analytical
warning
When to use this quote
- online advertising
- political campaigns
- personal data management
- digital literacy
Key Concepts
behavioral targeting
data mining
psychographic profiling
Questions to Reflect On
- How much of your online activity is truly private?
- What steps can you take to limit profiling?
A Different Perspective
Data collection can be limited by regulations but often bypassed.
