““Now that everyone can afford status items like designer jeans, conspicuous consumption gives way to conspicuous exertion. Sheer exhilarating length becomes a value in itself. And the triathlon comes to represent, to quote a winner of the Hawaiian Ironman race, "the ultimate expression of the Southern California life-style." Which is why, outside a cluster of easeful lands, the recreational ordeal is not wildly popular. In America, people run for fun. In Beirut, they run for their lives. People there listen not for the starter's gun, but for the sniper's. In some parts of the world, when a man runs 26 miles it's because he's come from Marathon and he's strictly on business.””
