Putting Familiar Quotes
- The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words… — Leo Burnett
- Feature-length film comedy is harder to pull off than the episodic sitcom - it doesn't have the same factory machinery up and running, teams of… — James Wolcott
- The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures… — Leo Burnett