Brand Equity Quotes
- A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is… — Stephen B. Shepard
- Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then… — Gary Vaynerchuk
- Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very… — Gary Vaynerchuk
- There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so. — Nick Cooper
- Brand equity doesn't change based on economic considerations. — Chris Jogis