Adoption Quote by Casey Wasserman
“I don't think 3D television gets huge adoption until the consumer experience is no different than HD television. Until you can sit down on your couch and just turn on your TV, and it's 3D without anything else happening, I don't think it'll be a massive adoption.”
About This Quote
Source Interview: Tech Trends Podcast, 2010
Adoption of new tech depends on seamless user experience matching existing standards.
In simple terms: Tech must feel as easy as current HD TV.
Make 3D TV effortless to use.
Themes
Mood
Type
When to use this quote
- home entertainment
- product launch
- marketing strategy
- design simplicity
Key Concepts
Questions to Reflect On
- How can 3D content be made compelling?
- What barriers exist beyond convenience?
If content quality isn’t compelling, users may ignore 3D regardless of ease.