Behave Quote by Carly Fiorina
“People who describe culture and values and how people behave - I've heard people refer to it as 'the soft stuff'-they often underestimate its importance. The soft stuff actually is the hard stuff.”
About This Quote
Source Speech: Business Leadership Conference, 2005
People often dismiss culture and values as intangible, yet they drive real performance and outcomes.
In simple terms: Soft stuff is actually hard stuff.
Recognize and nurture culture.
Themes
Mood
Type
When to use this quote
- company onboarding
- team building
- change management
Key Concepts
Questions to Reflect On
- How can you measure cultural impact?
- What steps will you take to strengthen values?
Culture change takes time and consistent effort.