Army Quote by Cal Cunningham
“In the Army, we address a crisis by identifying critical objectives, planning a response, marshaling resources and communicating the plan clearly.”
About This Quote
Source Briefing: Crisis Management Protocol, Cal Cunningham, 2023
The Army handles crises by defining objectives, planning, allocating resources, and communicating clearly.
In simple terms: Crisis response follows objective setting, planning, resource allocation, and clear communication.
Key Takeaway
Apply structured crisis steps to any emergency.
Themes
military
crisis
communication
Mood
procedural
pragmatic
Type
instructional
strategic
When to use this quote
- business continuity
- emergency services
- project management
- public relations
Key Concepts
strategic planning
resource management
leadership
Questions to Reflect On
- How can organizations adapt the protocol to unforeseen variables?
- What role does communication play in crisis outcomes?
A Different Perspective
Rigid protocols may lack flexibility for unique situations.
![“I can't imagine that I would be asked that by the president-elect [Donald Trump], or then-president [Barack Obama]. But it's - I'm very clear. I voted for the change that put the Army Field Manual in place as a member of Congress. I understand that law very, very quickly and am also deeply aware…” quote by James Mattis](https://sms4smile.com/quotes/img-quotes/761/james-mattis-9515_army_i-can-t-imagine-that-i-would-be-asked-th_3990.jpg)
