Always Quote by Bruno Fernandes
“In Portugal, you couldn't always find Premier League kits, and if you could, they were really expensive.”
About This Quote
Source Interview: Post‑Match Press Conference, 2022
Limited access to desired goods can create high demand and perceived value, especially for foreign fans.
In simple terms: Scarcity makes items seem more valuable.
Create alternative ways to obtain desired items.
Themes
Mood
Type
When to use this quote
- sports merchandising
- travel
- online shopping
- collectibles
Key Concepts
Questions to Reflect On
- How can brands meet demand without inflating prices?
- What alternatives can fans use to access gear?
High prices may alienate core supporters.