Skip to content

Becomes Quote by Brad Stevens

“That's the toughest part about coaching, I think, is that the longer you're in it, the more winning becomes, 'Phew, I'm glad we won,' and the losing is like just the most brutal thing ever.” quote by Brad Stevens
Download Open image
“That's the toughest part about coaching, I think, is that the longer you're in it, the more winning becomes, 'Phew, I'm glad we won,' and the losing is like just the most brutal thing ever.”

Brad Stevens

About This Quote

Source Interview: Coaching Philosophy, 2018

Winning shifts focus to success, making loss feel harsher; balance is needed.

In simple terms: Winning makes loss feel worse.

Key Takeaway

Maintain perspective regardless of outcome.

Themes

competition coaching balance

Mood

determined reflective

Type

advice motivational

When to use this quote

  • team meetings
  • post‑game analysis
  • personal goal setting

Key Concepts

sports psychology resilience

Questions to Reflect On

  • How do you stay grounded after a win?
  • What strategies keep you motivated after a loss?
A Different Perspective

Winning can breed complacency.

2.8 out of 5 (3 ratings)

More by Brad Stevens

Explore all 108 Brad Stevens quotes

More Becomes quotes

Browse all 1,096 Becomes quotes