Been Quote by Brad Parscale
“Targeted marketing has existed for as long as there's been marketing.”
About This Quote
Source Speech: Marketing Conference, 2018
Marketing has always involved targeting specific audiences, even before modern data tools.
In simple terms: Targeting is an old practice.
Key Takeaway
Focus on your audience.
Themes
marketing
history
strategy
audience
technology
Mood
analytical
critical
Type
business
informative
When to use this quote
- advertising campaigns
- product launches
- customer segmentation
Key Concepts
business
communication
economics
Questions to Reflect On
- How has technology changed your approach to targeting?
- Are you relying too much on data?
A Different Perspective
Modern tools amplify but don’t create targeting.
