Assuming Quote by Bob Schieffer
“We now assume that when people turn on the evening news, they basically already know what the news is. They've heard it on the radio. They've seen it on the Internet. They've seen it on one of the cable companies. So that makes our job a bit different.”
About This Quote
The media landscape leads to audience familiarity with news before it airs, altering the broadcaster’s role.
In simple terms: People already know the news.
Key Takeaway
Focus on analysis, not just reporting.
Themes
media
information
audience
Mood
analytical
professional
Type
explanatory
informative
When to use this quote
- political commentary
- media literacy
- public speaking
- journalistic ethics
Key Concepts
news cycle
broadcast strategy
Questions to Reflect On
- How can broadcasters add value?
- What strategies keep audiences attentive?
A Different Perspective
Audience fatigue can reduce engagement.
