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“I had to give Justin Bieber a lot of shirts - he's a friend of the team, and we got a lot of love for Justin Bieber. I like the apparel business. That's another $100 million per year, easy.” quote by Birdman
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“I had to give Justin Bieber a lot of shirts - he's a friend of the team, and we got a lot of love for Justin Bieber. I like the apparel business. That's another $100 million per year, easy.”

Birdman

About This Quote

Source Interview: Business Ventures, Birdman, 2015

Leveraging celebrity partnerships can turn personal relationships into lucrative apparel ventures.

In simple terms: Celebrity ties boost apparel sales.

Key Takeaway

Capitalize on high‑profile collaborations.

Themes

marketing entrepreneurship celebrity branding

Mood

enthusiastic pragmatic

Type

business marketing

When to use this quote

  • fashion collaborations
  • limited edition drops
  • social media campaigns

Key Concepts

brand endorsement revenue streams fan engagement

Questions to Reflect On

  • What risks arise from relying on a single celebrity?
  • How can brands diversify beyond star power?
A Different Perspective

Success may hinge on sustained relevance of the celebrity.

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