Assertive Quote by Barbara Kellerman
““What is assertive in a man can appear abrasive in a woman, and female leaders risk appearing too feminine or not feminine enough.””
About This Quote
Source Article: Women in Leadership, Harvard Business Review, 2015
Societal expectations cause the same behavior to be judged differently based on gender, especially for leaders.
In simple terms: Same actions are seen differently for men and women.
Key Takeaway
Recognize bias and adjust perceptions.
Themes
gender bias
leadership
perception
double standards
Mood
frustrated
determined
Type
analytical
motivational
When to use this quote
- workplace meetings
- performance reviews
- media coverage
- public speaking
Key Concepts
social psychology
gender norms
leadership styles
Questions to Reflect On
- How does gendered perception affect your leadership style?
- What steps can you take to challenge these double standards?
A Different Perspective
Bias can be internalized, limiting women's self‑confidence.
