Now we know that if we make a ten min video for YouTube, people will watch it. — Troy Carter Copy Share Image
The most successful people in the world are the ones who thought of that idea that was 'too crazy to work.' — Troy Carter Copy Share Image
People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. — Troy Carter People Copy Share Image
There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. — Troy Carter Business Copy Share Image
It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. — Troy Carter Business Copy Share Image
Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle. — Troy Carter Day Copy Share Image
When your back is against the wall, your brain has to function at a high level. — Troy Carter Copy Share Image
In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume… — Troy Carter Growth Copy Share Image
Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be… — Troy Carter Art Copy Share Image
I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there… — Troy Carter Business Copy Share Image
Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars… — Troy Carter Consumer Copy Share Image
Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is… — Troy Carter Copy Share Image
What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front… — Troy Carter Copy Share Image
I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be… — Troy Carter Culture Copy Share Image
Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have… — Troy Carter Copy Share Image
When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets.… — Troy Carter America Copy Share Image
Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as… — Troy Carter Business Copy Share Image
You're basically competing with the same exact product. Coke and Pepsi are at least in different cans. Lyft and Uber drivers are… — Troy Carter Copy Share Image
I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at… — Troy Carter Attitude Copy Share Image
My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The… — Troy Carter Community Copy Share Image
With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision?… — Troy Carter Copy Share Image
We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential… — Troy Carter Advertising Copy Share Image
I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself… — Troy Carter Age Copy Share Image
I'd like to open doors for underserved communities and minorities in entrepreneurship. — Troy Carter Business Copy Share Image
When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. — Troy Carter Goals Copy Share Image
The way it works is the manager's sort of, you know, is like the hub of an artist's career. — Troy Carter Art Copy Share Image
I come from a place where when you shake someone's hand, it is a deal. — Troy Carter Copy Share Image
The only two things that ever came naturally to me are music and investing. — Troy Carter Investing Copy Share Image
The music industry really is a meritocracy on a creative level. — Troy Carter Industry Copy Share Image
To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. — Troy Carter Copy Share Image
Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand… — Troy Carter Business Copy Share Image
My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies… — Troy Carter Frustration Copy Share Image
I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that… — Troy Carter Business Copy Share Image
If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to… — Troy Carter Business Copy Share Image
Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology… — Troy Carter Art Copy Share Image
A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt… — Troy Carter Copy Share Image
People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have… — Troy Carter Business Copy Share Image
I am inspired by the diversity of the entrepreneurs that come into 'Shark Tank' and the ability of the show to reach… — Troy Carter Ability Copy Share Image
Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual… — Troy Carter Beatles Copy Share Image
