Tim Cook Quotes

79 quotes in 933 categories

• I learned that focus is key. Not just in your running a company, but in your personal life as well.
• The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own…
• I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
• Apple doesn't do hobbies as a general rule.
• From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is…
• I am who I am, and I'm focused on that, and being a great CEO of Apple.
• I don't really think anything Microsoft does puts pressure on Apple.
• I don't think Apple has to own a content business.
• I think two people with strong points of view can appreciate each other even more.
• I've always hated litigation, and I continue to hate it.
• Discrimination , in all its forms, is bad for business.
• I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It…
• Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
• Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to…
• The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone…
• Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay…
• You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
• You can only do so many things great, and you should cast aside everything else.

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