About Ted Levitt
Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".
Notable works:
Marketing Myopia (Harvard Business Review Classics)
All Ted Levitt Quotes
No quotes found for this author.