Scott Bedbury Quotes
- For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in…
- A great brand is a story that's never completely told.
- A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental…
- The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product…
- Advertising, if it is any good, should help to confirm what already is, not what should be.