Roger Martin Quotes
- When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.
- I always have a pad of paper and a pencil within reach, to catch on the wing this turn of phrase which strikes me as…
- The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution…
- You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but…
- Design isn't just about making things beautiful; it's also about making things work beautifully.
- Business people don't need to understand designers better. They need to be designers.