Raymond Loewy Quotes

31 quotes in 428 categories

• I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.
• Good design is not an applied veneer.
• Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than…
• People will turn to you, follow you, support you only as long as they are confident that you are doing your best.
• Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
• The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from…
• The main goal is not to complicate the already difficult life of the consumer.
• Between two products equal in price, function and quality, the one with the most attractive exterior will win.
• The most beautiful curve is a rising sales graph.
• It all must start with an inspired, spontaneous idea.
• I can claim to have made the daily life of the 20th Century more beautiful.
• I believe most in educated intuition, in what you get through profound experience.
• Industrial design keeps the customer happy, his client in the black and the designer busy.
• Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.
• There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
• It's a simple exercise; a little logic, a little taste, and the will to cooperate.
• If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.
• Never leave well enough alone.
• A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.
• It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function…

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