“Rapport demonstrates that you know the reader’s pain, that you understand his or her problems, and that you have some common experiences… — Ray Edwards Books Copy Share Image
“Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]. Examples of a strongly-constructed Copy… — Ray Edwards Baby boom Copy Share Image
“Religion is what others would have you believe, faith is what you believe in yourself.” — Ray Edwards Copy Share Image
![“Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]. Examples of a strongly-constructed Copy Thesis: • Any PARENT can IMPROVE THEIR CHILD’S BEHAVIOR by using YOUR BEST KID NOW, because IT MAKES GOOD BEHAVIOR AUTOMATIC. • Any BABY BOOMER can…” quote by Ray Edwards](https://sms4smile.com/quotes/i/8a0/ray-edwards-76117_baby-boom_any-your-audience-can-solve-their-proble_2488883.jpg)
