Nirmalya Kumar Quotes
5 quotes
in 140 categories
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What the global delivery model allows is, it allows you to take previously geographically core-located tasks, break them up into parts, send them around the…
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The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved…
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As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to…
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Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.
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Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not…
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