Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs. — Michael J. Silverstein Breakthrough Copy Share Image
You make money when you get visitors to go through the entrance at capacity. — Michael J. Silverstein Copy Share Image
Companies that get in trouble have a failure to see two realities: market trends and competitor attacks. — Michael J. Silverstein Company Copy Share Image
I believe in classic ideas. They are timeless. They are forever. There are many fads in management. — Michael J. Silverstein Copy Share Image
Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20… — Michael J. Silverstein Biggest fan Copy Share Image
Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or… — Michael J. Silverstein Anthropology Copy Share Image
The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation… — Michael J. Silverstein Agendas Copy Share Image
Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation.… — Michael J. Silverstein Copy Share Image
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's… — Michael J. Silverstein Attention Copy Share Image
Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for… — Michael J. Silverstein Copy Share Image
Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to… — Michael J. Silverstein Copy Share Image
