Martin Lindstrom Quotes
- A global brand building strategy is, in reality, a local plan for every market.
- Brand handling synergy means developing and communicating your company's values and identity consistently.
- Sex doesn't sell anything other than itself
- When we brand things, our brains perceive them as more special and valuable than they actually are.
- Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a…
- Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation…