Lester Beall Quotes
- A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the…
- The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.
- The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry.
- Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens.