Lee Clow Quotes

15 quotes in 135 categories

• I've never found a client's business problem that could be solved solely through advertising.
• Your ad begins as an interruption. Make paying attention to it feel like a reward
• An ad should be an appetizer, not a buffet
• Actions speak louder than meetings.
• Never start a conversation with a yawn
• There’s an independence to surfing, it’s just you and the ocean. There aren’t a bunch of rules,
• Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving…
• I’d rather apologize than to be so timid as to never try to do anything smart or brave.
• Shocking is easy. Shockingly brilliant, a bit more challenging.
• TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
• Consumers never complain about ads being too smart.
• Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
• If you'd put it in a Powerpoint deck don't put it in your ad
• If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.
• Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

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