We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking… — Julian Treasure Education Copy Share Image
Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you… — Julian Treasure Copy Share Image
If you put music on top of noise, it's like putting icing on top of mud; it might look like a cake,… — Julian Treasure Copy Share Image
It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so… — Julian Treasure Communication Copy Share Image
Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right… — Julian Treasure Music Copy Share Image
Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on… — Julian Treasure Copy Share Image
Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have… — Julian Treasure Copy Share Image
I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would… — Julian Treasure Children Copy Share Image
Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every… — Julian Treasure Communication Copy Share Image
If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity.… — Julian Treasure Communication Copy Share Image
A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us… — Julian Treasure Copy Share Image
Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience;… — Julian Treasure Experience Copy Share Image
The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of… — Julian Treasure Copy Share Image
My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I… — Julian Treasure Day Copy Share Image
Listening is a crucial aspect of democracy. Listening creates understanding, and understanding permits one of the most important things about every democracy,… — Julian Treasure Communication Copy Share Image
You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than… — Julian Treasure Copy Share Image
People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just… — Julian Treasure Copy Share Image
My dream is to make the world sound better, but the only way to do that is to let businesses see that… — Julian Treasure Copy Share Image
The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything… — Julian Treasure Copy Share Image
We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6… — Julian Treasure Communication Copy Share Image
You can detect a hostile listening or a bored listening or a tired listening or an excited and engaged listening. — Julian Treasure Bored Copy Share Image
We experience every space in five senses, so it's strange that architects design just for the eyes. — Julian Treasure Architecture Copy Share Image
Music is made to be listened to, so you immediately have an issue where you're playing it in the background like wallpaper.… — Julian Treasure Copy Share Image
Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when… — Julian Treasure Architecture Copy Share Image
Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from… — Julian Treasure Copy Share Image
Listening is an activity. It's not passive. We are creating the world by listening all the time. — Julian Treasure Communication Copy Share Image
We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent… — Julian Treasure Copy Share Image
Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. — Julian Treasure Copy Share Image
I would suggest that our listening is the main way that we experience the flow of time from past to future. — Julian Treasure Communication Copy Share Image
This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being… — Julian Treasure Being Copy Share Image
If we're not listened to, then that doesn't create a desire inside us to listen to others. Societally, we don't value it. — Julian Treasure Copy Share Image
It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than… — Julian Treasure Copy Share Image
It would be some sort of shock horror story if a child left school unable to read or write. But we do… — Julian Treasure Children Copy Share Image
If we teach our children how to listen properly to the world - and especially to each other - they will understand… — Julian Treasure Children Copy Share Image
Ears are made not for hearing but for listening. Listening is an active skill, whereas hearing is passive. Listening is something that… — Julian Treasure Communication Copy Share Image
It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate… — Julian Treasure Copy Share Image
Music is designed to be listened to, so it's calling for attention all the time, syphoning off our very limited auditory bandwidth… — Julian Treasure Attention Copy Share Image
Let's define listening as making meaning from sound. It's a mental process, and it's a process of extraction. We use some pretty… — Julian Treasure Communication Copy Share Image
You are one-third as productive in open-plan offices as in quiet rooms. I have a tip for you: if you work in… — Julian Treasure Copy Share Image
Every individual's listening is as unique as his or her fingerprints because we all listen through filters that develop from our personal… — Julian Treasure Communication Copy Share Image
