Joseph Sugarman Quotes
- What you focus on expands.
- Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is…
- Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from…
- View every problem as an opportunity...
- Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.
- If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a…
- All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of…
- You sell on emotion, but you justify a purchase with logic.
- You must become an expert on a product, service or anything you write about to really be effective.
- Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down…
- Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who…