John Battelle Quotes

34 quotes in 617 categories

• Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.
• Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes a lot of…
• Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.
• The only thing Google has failed to do, so far, is fail.
• We overthrew the feudal system in the 1600s, and the theocracy in the 1700s. But currently, corporations play similar roles in many of our lives,…
• Where one industry stumbles, another rises up.
• Publishers are born connectors; they bring like-minded people together. They are also conversationalists of the first order. They foster the interaction between the three key…
• Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for…
• I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.
• When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision for…
• Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with…
• You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social service…
• Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is…
• Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media.
• Obama will win the 2012 election, thanks in part to the tech community rallying behind him due to issues like SOPA, visas, and free speech.
• Prior to email, our private correspondence was secured by a government institution called the postal service. Today, we trust AOL, Microsoft, Yahoo, Facebook, or Gmail…
• When documents were analog, they were protected by government laws against unreasonable search and seizure. When they live in the cloud... the ground is shifting.
• An elaborate system of etiquette and social standards flowered around the home phone: how long a child might be allowed to stay on the phone,…
• Ideally, content should be shared, mixed, mashed, and reposted - it wants to flow through the Internet like water. This was the point of RSS,…
• Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of…

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