Jef I Richards Quotes

19 quotes in 233 categories

• I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.
• Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to…
• Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
• In advertising, sex sells. But only if you're selling sex.
• The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair,…
• I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
• Creativity is an advertising agency's most valuable asset, because it is the rarest.
• Advertising is speech. It's regulated because it's often effective speech.
• Advertising is the 'wonder' in Wonder Bread.
• Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
• Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
• I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
• If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
• The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
• There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average…
• There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
• Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and…
• It takes an ad to do that well.
• Internet advertising will not replace traditional media, it will compliment them.

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