Jay Baer Quotes

52 quotes in 435 categories

• For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
• There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have:…
• Make your marketing so useful people would pay you for it.
• If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
• Social media is an ingredient, not an entree.
• Social media doesn’t create negativity, it uncovers it.
• Every company is its own TV station, magazine, and newspaper.
• Social media is the ultimate canary in the coal mine
• Passion is the gasoline of social media,
• Activate your fans, don’t just collect them like baseball cards.
• The goal of social media is to turn customers into a volunteer marketing army
• You have to understand not just what your customers need, but how and where they prefer to access information.
• Everyone says social media is a unicorn, but maybe it’s just a horse?
• Facebook Fan Pages are email newsletters with smaller pictures.
• You must fight social media fire with social media water.
• Social media changes the relationship between companies and customers from master and servant, to peer to peer.
• Social media is about people, not logos.
• If you create Youtility, your customers will keep you close.
• The entirety of the world's knowledge is in your pants right now.
• Everything ultimately comes down to trust.

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