Jan Tschichold Quotes
- Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
- The works of 'abstract' art are subtle creations of order out of simple contrasting elements.
- Asymmetry is the rhythmic expression of functional design.
- We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby…
- The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the…
- The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more…
- White space is to be regarded as an active element, not a passive background.
- Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the…
- Perfect typography is more a science than an art.
- Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
- Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more…