What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of… — Herbert Simon Attention Copy Share Image
“These are the four principal components of the SEU model: a cardinal utility function, an exhaustive set of alternative strategies, a probability… — Herbert Simon Copy Share Image
Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.… — Herbert Simon Action Copy Share Image