Ekta Kapoor

As a producer or even as a basic seller, you need to be confident about your product.

— Ekta Kapoor

Constantly adapting yourself to changing times is a very integral part of a successful person's personality because change is the only constant,…

— Ekta Kapoor

When you talk about a daily soap, it means one would be seen 28 days a month, which requires 30 days of…

— Ekta Kapoor

I'm in competition only with myself, and I always want to push the envelope.

— Ekta Kapoor

All my shows airing on different channels have been the top shows.

— Ekta Kapoor

I don't think 'Jurassic Park' could have been so much fun had Spielberg not made a 'Schindler's List.'

— Ekta Kapoor

I am not going to become a critical-acclaim-junkie at all.

— Ekta Kapoor

I'd rather make my own mistakes and pay for them rather than pay for mistakes that are formulistic.

— Ekta Kapoor

My holidays are generally impromptu, since a crazy work schedule is bound to eat into a long-planned trip.

— Ekta Kapoor

I can't create magic, where all my serials will have the highest ratings.

— Ekta Kapoor

Through these years, I have attempted to create magical moments between my characters because, be it television or films, life is about…

— Ekta Kapoor

I am bad mannered, naughty, and one of those few people who lands up in controversies, but I guess that's expected of…

— Ekta Kapoor

I am an entrepreneur, but not in the conventional sense. I have learnt business as time passed, but I do not have…

— Ekta Kapoor

I'm my dad's biggest fan and, yes, sometimes his worst critic.

— Ekta Kapoor

I remember, as a kid, when any woman/girl came close to my dad to get his autograph, I would throw a complete…

— Ekta Kapoor

I don't think hype always works. It can get you initial audience, but eventually, it's your story, and the characters need to…

— Ekta Kapoor

We have to stop using words like 'that time of the month' or other such variations. Say it: I have my periods.…

— Ekta Kapoor

For me, it's quite scary to go ahead to make my characters say things because, at times, you might actually be influencing…

— Ekta Kapoor

Passion keeps me going. I love my work. The need to come back, no matter what, and my passion towards my work…

— Ekta Kapoor

Television is about identifying with the characters.

— Ekta Kapoor

I've been able to chart out my professional life. But I can never chart out my personal one.

— Ekta Kapoor

My spirituality and my beliefs are way beyond any superstition - I'm not a conformist - and I do have a scientific…

— Ekta Kapoor

The people in Kolkata are very different. They don't wish to be super rich but give more importance to education than anything…

— Ekta Kapoor