Edward de Bono Quotes

106 quotes in 1115 categories

• One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at.…
• Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea.…
• An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
• A memory is what is left when something happens and does not completely unhappen.
• Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your…
• Humor is by far the most significant activity of the human brain.
• If you never change your mind, why have one?
• Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way…
• Unhappiness is best defined as the difference between our talents and our expectations.
• Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when…
• If you wait for opportunities to occur, you will be one of the crowd.
• Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief…
• Logic will never change emotion or perception.
• The need to be right all the time is the biggest bar to new ideas.
• In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a…
• Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
• An idea that is developed and put into action is more important than an idea that exists only as an idea.
• Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
• Argument is meant to reveal the truth, not to create it.
• In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these…

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