Dieter Rams Quotes
- Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
- Good design means as little design as possible.
- Question everything generally thought to be obvious.
- Good design is thorough, down to the last detail.
- Good design makes a product understandable.
- Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down…
- Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened…
- My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
- Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
- Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated....
- As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of…
- Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be…
- I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I…
- People react positively when things are clear and understandable.
- Having small touches of colour makes it more colourful than having the whole thing in colour.
- We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.
- Nothing works without details. They are everything, the baseline of quality
- My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are…
- Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process…
- Design should not dominate things, should not dominate people. It should help people. That's its role.