All Dick Morris Quotes
- The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message. Avoid
- Often GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of soldiers to overwhelm… Adversaries
- The Darwinian adaptive trait of our time is the ability to figure out when we are being lied to on television. Ability
- Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard… Ad
- Spin is overrated. It is strategy, not spin, that wins elections. Election
- Today, a politician does not just need public support to win elections; he needs it to govern. Doe
- The greater informational levels of the voters, their decreasing inhibitions in expressing disagreement, and their greater preference for Jeffersonian direct involvement, all make the need… All
- The most basic decision a modern politician must make is whether to be aggressive or conciliatory. Aggressive
- Leadership is a dynamic tension between where a politician thinks his country must go and where his voters want it to go. Country
- There is no substitute for a clear vision and a decisive direction. Clear
- A politician can do what he thinks is right, he just has to be sophisticated in how he goes about it. Those who seek a… Ask
- The opposing party rarely causes so much angst as does one's own. Angst
- The key to controlling your own political party, so that it does not eat you alive, is to realize that while Democratic and Republican leaders… Alive
- It is from the center that leaders must lead. Center
- Take whatever position you want, but do take a position, because once you do, ample money awaits you on either side. Ample
- Every donation received is a potential negative ad. Vetting money is just as important as raising it. Ad
- Despite romantic fantasies about caring candidates who learn of America in donut shops, most politicians rely on media to teach them what concerns the average… America
- In fighting scandal, the key is not to overreact. Fighting
- The White House will run itself while the president is away. That's why he has to be sure not to be away too much. House
- The typical presidential staff resents the vice-president even more than they do the first lady. First Lady