Dick Morris Quotes
55 quotes
in 857 categories
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The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message.
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Often GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of soldiers to overwhelm…
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The Darwinian adaptive trait of our time is the ability to figure out when we are being lied to on television.
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Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard…
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Spin is overrated. It is strategy, not spin, that wins elections.
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Today, a politician does not just need public support to win elections; he needs it to govern.
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The greater informational levels of the voters, their decreasing inhibitions in expressing disagreement, and their greater preference for Jeffersonian direct involvement, all make the need…
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The most basic decision a modern politician must make is whether to be aggressive or conciliatory.
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Leadership is a dynamic tension between where a politician thinks his country must go and where his voters want it to go.
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There is no substitute for a clear vision and a decisive direction.
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A politician can do what he thinks is right, he just has to be sophisticated in how he goes about it. Those who seek a…
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The opposing party rarely causes so much angst as does one's own.
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The key to controlling your own political party, so that it does not eat you alive, is to realize that while Democratic and Republican leaders…
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It is from the center that leaders must lead.
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Take whatever position you want, but do take a position, because once you do, ample money awaits you on either side.
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Every donation received is a potential negative ad. Vetting money is just as important as raising it.
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Despite romantic fantasies about caring candidates who learn of America in donut shops, most politicians rely on media to teach them what concerns the average…
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In fighting scandal, the key is not to overreact.
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The White House will run itself while the president is away. That's why he has to be sure not to be away too much.
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The typical presidential staff resents the vice-president even more than they do the first lady.
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