David Meerman Scott Quotes

20 quotes in 267 categories

• The difference is conflict, an important yet overlooked aspect of all good communications.
• As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation,…
• Marketing is not about your agency winning awards. It's about your organization winning business.
• Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
• Social Media are tools, Real Time is a mindset.
• Nobody cares about your products (except you)
• ...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.
• The time is now. Now we can market in real time. Now we can market instantly.
• It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.
• Think like a publisher, not a marketer.
• You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention…
• It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we…
• The urgent can drown out the important.
• Real time is a new mindset in marketing, and that's what inbound marketing is all about.
• Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt…
• Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.
• What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.
• If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to…
• You sell more when you stop selling.
• On the web, you are what you publish.

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