Chris Brogan Quotes

38 quotes in 383 categories

• People who connect and build fluid relationships are trust agents.
• Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
• To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.
• Marketers need to build digital relationships and reputation before closing a sale.
• Own your words. Your words are the maps to your intentions.
• No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
• In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment
• Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
• The key is, no matter what story you tell, make your buyer the hero.
• Social media puts the "public" into PR and the "market" into marketing.
• The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
• What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms…
• Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?
• Guide them where you want them to interact with you.
• For every day we don't unlock our own value, we remain plugged into our other identity.
• Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
• We exist to serve our community. That's the most important mind-set to maintain.
• Business is about belonging which means inclusion is the new black.
• Cultivate visibility because attention is currency.
• If you accept all the praise, you have to accept all the critics.

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