Bruce Henderson Quotes
- All strategy depends on competition.
- The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.
- Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to…
- Your most dangerous competitors are those that are most like you.
- The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.