Beth Comstock Quotes
- The more passionate that someone is about something, the more you have to listen to them.
- Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
- Know thyself. Know the customer. Innovate.
- You can't sell anything if you can't tell anything.
- Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
- Be where the world is going.
- You have to tell a story before you can sell a story.
- There is always room in our budget for a little experimentation.
- In big companies projects have to scale and Lean Startup help us to do it
- B2B does not mean boring marketing.
- Marketing is about innovation.
- What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.