All B. J. Fogg Quotes
- Design your life to minimize reliance on willpower. Design
- Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to… Behavior
- Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on… Behavior
- Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be. Demonstrates
- Design your site so it looks professional Design
- Plant a good seed in the right spot and it will grow without further coaxing Coaxing