Akio Morita Quotes

25 quotes in 325 categories

• My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems. Bureaucracy
• I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is… Action
• My solution to the problem of unleashing creativity is always to set up a target. Creativity
• From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but… Ability
• There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies. Best
• Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. Carefully
• If you go through life convinced that your way is always best, all the new ideas in the world will pass you by. All
• But make sure you don’t make the same mistake twice. Don T
• You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding. Backseat
• A company will get nowhere if all of the thinking is left to management. All
• The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the… Blame
• Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative. Creative
• To gain profit is important, but you must invest to build up assets that you can cash in in the future. Assets
• In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the… Business
• We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity. Capacity
• When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision… Decision
• We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them. Employee
• The only sure thing is that in business there are no sure things. Business
• We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend… Abilities
• There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating… Any

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