Adrian Frutiger Quotes
- If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one…
- Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.
- From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its…
- When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also…
- The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious…
- Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to…
- I am sure in some years from now you will see new posters with just white space and four lines in Garamond.