“The ethos at Apple was always about its uniqueness, and attention to detail is part of that ethos.” — Adam Lashinsky Attention to detail Copy Share Image
“The trick with selling breakthrough products is to explain them clearly.” — Adam Lashinsky Customer Copy Share Image
Groceries, TV shows, and shoes are a few categories Amazon has been willing to hang onto for years. — Adam Lashinsky Copy Share Image
Sony's Walkman far predated the iPod. Nokia ruled smartphones before Apple. — Adam Lashinsky Copy Share Image
“Don’t talk about product until it’s done. Have high expectations” — Adam Lashinsky Expectations Copy Share Image
ICG became a dot-com joke, a one-stock example of extreme hubris on the part of its management and the investment bankers and… — Adam Lashinsky Customer Copy Share Image
“I think as long as humans don’t solve this human nature trait of sort of settling into a world-view after a while,… — Adam Lashinsky Business Copy Share Image
“Inventory, Cook would later explain, “is fundamentally evil. You want to manage it like you’re in the dairy business: If it gets… — Adam Lashinsky Business Copy Share Image
Broadcom is the descendent of a nearly 60-year-old unit of the original Hewlett-Packard. Semiconductor companies are like enterprise software companies: they don't… — Adam Lashinsky Business Copy Share Image
“Many consumers don’t even notice UI, but the ease, elegance, and wit with which Apple users interact with their products is a… — Adam Lashinsky Beauty Copy Share Image
As the finish line for 2017 begins to come into focus, I'm beginning to wonder what an Uber turnaround would look like. — Adam Lashinsky Beginning Copy Share Image
One of the world's most successful and yet mysterious companies in the world, Samsung Electronics, has been operating without its leader for… — Adam Lashinsky Copy Share Image
Chinese companies, in their well-capitalized, rapidly growing, and surprisingly lightly regulated markets, have become global innovation leaders. — Adam Lashinsky Copy Share Image
Salesforce employees are so immersed in the fervor over their offerings and their unique workplace that they are nearly incredulous to learn… — Adam Lashinsky Copy Share Image
For years now, we've been hearing about how China is the great copycat nation, the manufacturer of designs drawn up in other… — Adam Lashinsky China Copy Share Image
“Under Steve Jobs, only one executive “owned” a P&L, and that was the chief financial officer. By creating a system whereby only… — Adam Lashinsky Copy Share Image
“Once things really picked up, a virtuous halo effect took hold: Heavy promotions of iPods brought people into retail stores, where customers… — Adam Lashinsky Technology Copy Share Image
“Apple storytelling initially is high concept, telling customers not what they want to buy but what kind of people they want to… — Adam Lashinsky Marketing Copy Share Image
“Apple’s brand czar, Hiroki Asai, is a quiet executive almost completely unknown to the general public. He studied printed design at California… — Adam Lashinsky Copy Share Image
“it is the intimate interaction between the operating system and the hardware that allows us to do that.” Jobs was speaking at… — Adam Lashinsky Computers Copy Share Image
What to do with a leading business that's challenged by a new technology wave without hurting an existing profit stream? The single… — Adam Lashinsky Copy Share Image
“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They… — Adam Lashinsky Copy Share Image
“Blankenship described Tesla’s version, an obvious homage to Apple marketing, regarding how to sell its $150,000-plus Roadster. “Zero to sixty in 3.7… — Adam Lashinsky Copy Share Image
Salesforce acquires companies - it has snapped up 55 since 2006 - that are either more innovative or that have pioneered market… — Adam Lashinsky Acquires Copy Share Image
The iPod was once so important to Apple that the estimable journalist Steven Levy wrote an entire book about it. And then,… — Adam Lashinsky Copy Share Image
“Even if you have constrained resources, do not cut corners,” said Fadell, stating his number one rule from Apple. “People will feel… — Adam Lashinsky Copy Share Image
The reliable way great conglomerates grew over time was by adding new products and buying new companies. IBM moved from mainframe to… — Adam Lashinsky Business Copy Share Image
I confess that, like public figures from bygone days or an entertainer that hadn't been heard from in eons, I didn't know… — Adam Lashinsky Copy Share Image
“a designer typically would be told what to do and say by the folks in manufacturing. At Apple it works the other… — Adam Lashinsky Copy Share Image
Amazon has a good record with customers, who are confident the retailer will give them the lowest price. Entering their home will… — Adam Lashinsky Copy Share Image
Roku collects money two ways: by selling hardware, which it calls 'players'; and by selling advertising and taking a cut of revenues… — Adam Lashinsky Advertising Copy Share Image
As a new Googler, Porat spent some time learning the words that describe the Googley people who work in those buildings. — Adam Lashinsky Internet Copy Share Image
Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big… — Adam Lashinsky Data Copy Share Image
“The ‘Innovator’s Dilemma’ doesn’t exist at Apple,” he said, referring to Clay Christensen’s popular book about how big companies fail to anticipate… — Adam Lashinsky Business Copy Share Image
With innovative companies and products like Tencent's WeChat messaging service and novel approaches to artificial intelligence and various business models, China rapidly… — Adam Lashinsky Artificial intelligence Copy Share Image
Before its immature ways caught up with it, Uber got bigger and went further than Webvan ever did. But it bleeds money,… — Adam Lashinsky Company Copy Share Image
“George Blankenship, a top executive of Apple’s retail initiative when it began, explained the very real link between storytelling and driving demand.” — Adam Lashinsky Technology Copy Share Image
No matter your interpretation of Apple's success with its Watch, it has become a leader - and it wasn't first to market. — Adam Lashinsky Copy Share Image
