““Unlike most electronic devices, we wanted to keep Kindle simple. Kindle is wireless and ready to use right out of the box – no setup, no software to install, no computer required. "New Kindle leaves rivals farther back." - New York Times "Amazon's newest Kindle is the best ebook-reading device on the market. It's better than the Apple iPad, the Barnes & Noble Nook, the various Sony readers…" - Fast Company "Battery life is long””
