Decision making Quote by Anonymous
““According to Wilson, when you are faced with a decision in which you are forced to think about your rationale, you start to turn the volume in your emotional brain down and the volume in your logical brain up. You start creating a mental list of pros and cons that would never have been conjured up if you had gone with your gut. As Wilson noted in his research, “Forming preferences is akin to riding a bicycle; we can do it easily but cannot easily explain how””
About This Quote
Source Interview: Daniel Kahneman on decision making, 2015
When faced with a choice, we suppress emotion and amplify logic, creating pros‑cons lists that rarely arise from gut feeling.
In simple terms: Thinking analytically drowns out instinct.
Key Takeaway
Balance emotion and logic in decisions.
Themes
decision making
reasoning
intuition
cognitive bias
Mood
reflective
analytical
Type
advice
psychology
When to use this quote
- business strategy
- personal choices
- ethical dilemmas
- team leadership
Key Concepts
pros‑cons analysis
emotional regulation
preference formation
Questions to Reflect On
- How often do you rely on gut vs. analysis?
- Can you recall a decision where emotion helped?
A Different Perspective
Gut instincts can miss nuanced insights that pure logic overlooks.
