Actually Quote by Anne Sweeney
“'Dancing with the Stars' is a great format for us. It's a format we license from the BBC, so that can't travel for us, but we consider it a great success. 'Desperate Housewives,' on the other hand, a huge success for us internationally. 'Missing' has actually sold to 80 territories before it's even gone on the air.”
About This Quote
Source Interview: Business Media Conference, 2015
Licensing successful TV formats can be profitable, but adaptation challenges and market differences affect outcomes.
In simple terms: Borrowed TV shows can succeed abroad, yet need local tweaks.
Key Takeaway
Adapt formats thoughtfully for each market.
Themes
media strategy
globalization
licensing
content creation
Mood
strategic
optimistic
Type
analysis
business
When to use this quote
- launching new shows
- expanding networks
- localizing content
Key Concepts
cultural adaptation
market analysis
brand consistency
Questions to Reflect On
- Which formats fit your audience?
- How to balance original brand with local flavor?
A Different Perspective
Success isn’t guaranteed; audience tastes vary.
