Actually Quote by Anne Sweeney
“'Dancing with the Stars' is a great format for us. It's a format we license from the BBC, so that can't travel for us, but we consider it a great success. 'Desperate Housewives,' on the other hand, a huge success for us internationally. 'Missing' has actually sold to 80 territories before it's even gone on the air.”
About This Quote
Source Interview: Business Media Conference, 2015
Licensing successful TV formats can be profitable, but adaptation challenges and market differences affect outcomes.
In simple terms: Borrowed TV shows can succeed abroad, yet need local tweaks.
Adapt formats thoughtfully for each market.
Themes
Mood
Type
When to use this quote
- launching new shows
- expanding networks
- localizing content
Key Concepts
Questions to Reflect On
- Which formats fit your audience?
- How to balance original brand with local flavor?
Success isn’t guaranteed; audience tastes vary.