Adapt Quote by Andy Dunn
“The digitally native vertical brand (DNVB) is born on the Internet. It is aimed squarely at millennials and digital natives. It doesn't have to adapt to the future; it is the future. It doesn't need to get younger customers. It starts with younger customers.”
About This Quote
Source Article: Business of Fashion, “The Rise of the DNVB”, 2016
A digitally native vertical brand is created online, targeting millennials, and defines future retail without needing to chase older demographics.
In simple terms: DNVBs are internet-born brands aimed at young consumers, shaping retail’s future.
Key Takeaway
Focus on digital‑first strategy and youthful audience.
Themes
digital commerce
branding
millennials
future retail
consumer behavior
Mood
optimistic
strategic
Type
business
marketing
When to use this quote
- launching a startup
- marketing to Gen Z
- e‑commerce expansion
Key Concepts
direct‑to‑consumer
brand authenticity
online community
Questions to Reflect On
- How can DNVBs stay relevant as their original audience ages?
- What risks exist in targeting only one demographic?
A Different Perspective
May struggle to attract older customers or adapt if trends shift.
